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Twitter is undergoing a rebranding process and will now be known as X

Elon Musk, the owner of Twitter, announced today that the platform will be rebranded as X.com, with the website now redirecting to Twitter.com. In line with this change, an “interim X logo” will replace the familiar Twitter bird logo later today. Musk had been actively tweeting about the rebranding for hours leading up to the announcement.

Around 12AM ET last night, he began tweeting extensively about the transformation to X, the one-letter name that he has consistently used in company and product names. His tweets included statements like “soon we shall bid adieu to the twitter brand and, gradually, all the birds” and “if a good enough X logo is posted tonight, we’ll make it go live worldwide tomorrow.”

Throughout the night, Musk hinted at the impending change amidst his other posts and replies. In one instance, he participated in a Twitter Spaces session called “No one talk until we summon Elon Musk,” staying silent for almost an hour before confirming the Twitter logo’s replacement with an X logo the next day, humorously mentioning that they will cut the Twitter logo from the building with blowtorches.

Musk reportedly sent an email to Twitter employees last night, informing them about the company’s transition to X and stating that it would be the last time he would email from a Twitter address. However, it seems he was referring to the logo, as Twitter’s business had already been renamed X corp.

As for the design of the new logo, Musk didn’t reveal specifics but pinned a gif posted by a Twitter user, Sawyer Merritt, who had offered a logo that was previously used for his discontinued podcast.

The letter “X” holds significant significance in Musk’s ventures, having been present in many of his company names, including PayPal’s original name (X.com), SpaceX, and the Tesla SUV. Musk has previously expressed his vision to turn Twitter into an “everything app” under the name X.

The rebranding of Twitter to X.com marks a definitive shift in the platform’s identity since Musk acquired it last year. However, it is not the only change introduced during Musk’s era at Twitter. Recently, the platform announced limiting the number of DMs for non-paying users and introduced a LinkedIn-like hiring feature for Verified Organizations. Additionally, Musk revealed that Twitter would soon enable users to post “very long, complex articles” on the site, potentially called “Articles” or “Notes,” the latter being the name for Substack’s Twitter clone.

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